Guide: SEO for HVAC Contractors and Plumbers

To get noticed online, SEO for HVAC contractors and plumbers is essential. HVAC companies need a strong SEO strategy if they’re really determined to stand the test of time.

The reason behind this? It’s simple. We live in the digital age and people have long begun to invest a lot of money to get the same benefits in terms of visibility and sales. As time goes by, the competition is becoming immense.

Rankings on Google search vs. Google maps

Local businesses such as your plumbing SEO company will have to rank well on both Google search and maps, a failure to rank in either of This means your company will only be visible to a small percentage of your target. Having good rankings gives your customers two places to access or click to your website, and provides you with a greater audience. It gives you a bigger piece of the pie in terms of space on the Google page of results and targets customers nearby and ready to use your services including those who aren’t ready but will need it down the line.

Here are some tips to increase your rankings

• Being in close proximity to customers is a huge factor and HVAC marketing strategies should focus on this.
• Optimize the Google my business listing, by ensuring your name, address, contact details are consistent and correct; all relevant information should be on the listing having correct specific categories that describe the service, locating and removing listings that are duplicated, acting proactively toward reviews( monitoring and responding in a professional manner)
• Get citations on other listing sites because the more you have the more Google results show up when your company is searched for.

Ways to Increase your rankings

Design websites that are rank-worthy by ensuring your service pages aren’t cluttered. You should separate each service you offer and your site should provide clarity in answering customers' questions.

Get quality backlinks to convey that the site is trustworthy, popular, and authoritative.

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